An Innovative B2C Identity Solution
for a unique and pleasant customer experience
Customers are not just individuals seeking your products, but they are also small businesses or large corporations. Many companies worry about making sure that their customers’ personal information is secure and customers can access the business resources securely with a great experience. Today companies are well-aware of the the most fateful consequence of a data breach such as incurred financial losses, reputation damages, operational disruptions and legal ramifications. PlusAuth provides an innovative CIAM solution removing the overhead coming from having to manage customer identities as well as securing them.
Trust Through Experience
Customer experiences are a catalyst for customer trust and loyalty. Emotions form an important part of any customer experience. How a customer feels about a company is an integral part of their loyalty to it. To build trust, your customer experience needs to include mechanisms to build feelings of safety and acceptance to give customers the confidence in your organization that they need to form loyalty to you. PlusAuth helps you create an experience that boosts your customers’ trust that you will ensure that their private information stays that way.
Stronger Data Privacy
Consumers today have become increasingly wary of how their personal information is being handled. Valuable insights can be uncovered from customer shopping patterns, demographics, reviews, and much more. However, this data is at risk if not adequately secured. It is no longer enough to say that you offer great customer service. You also need to make this experience secure and dependable for everyone involved through continuous data protection process with high data privacy standards.
Enhanced Data Security
Customer experiences are a catalyst for customer trust and loyalty. Emotions form an important part of any customer experience. How a customer feels about a company is an integral part of their loyalty to it. To build trust, your customer experience needs to include mechanisms to build feelings of safety and acceptance to give customers the confidence in your organization that they need to form loyalty to you. PlusAuth helps you create an experience that boosts your customers’ trust that you will ensure that their private information stays that way.
Legal Compliance
Regulations such as GDPR, HIPAA and COPPA impose a chain of liabilities on your business. PlusAuth meets all of your privacy compliance needs in reducing liability of your business. HIPAA Business Associate Agreements and Parental Consent Management are a few of the building blocks in this direction. PlusAuth minutely meets data requests in the context of legal compliance, and returns data restricted inline with consent and privacy requirements.
Rich User Experience
Provide your visitors rich content via customization features of the PlusAuth platform to turn them into loyal customers of your business. Increase customer conversion by taking advantage of customization at various levels, from your branding to your communication channels.
Multi-Channel Personalization
Delivering digital personalized experiences not only increases customer retention rates but also boosts conversion rates of visitors to registered customers. Ability to predict a customer’s needs, and provide proactive customer experiences based on user identity data and deep analytics reshapes your businesses.
Tidy Up and Consolidate
Customer identity and data are scattered over different infrastructures of customer-centric applications of an organization, yielding in weak comprehension of full customer profile, which in turn brings security concerns as well as loss in customer-targeted business efforts. Eliminating bulk and duplicated customer data and consolidating them in a single profile under a single database wipes all such intricacies out.
From Data to Information
Integration capabilities with Business Intelligence Tools, CRMs, Marketing Tools, and others open a multi-agent environment to turn your customer data into analytic information, enabling better understanding your customer and providing opportunity to crank your business up a notch.
Enrich and Build-Up
Knowing your customers well is the key for best marketing your products. And profile enrichment and progressive profiling are two techniques to build a rich customer profile from your applications as well as third-party resources. Customization and third-party integration API features of PlusAuth makes them almost effortless for you in a centralized environment.
